Discussion about this post

User's avatar
Terri's avatar

Whoa….great to read this and to understand your process. From the end result, I worked backwards: saw your new name, then your logo, and immediately thought ‘that’s the only logo that name could have, of course’ so well done with the harmonization of idea/intention/image. 👏🏼👏🏼

Expand full comment
Lulie's avatar

I was googling specifically to find out the thinking behind the new logo, and I'm super glad for this thorough post. 🥰

Expand full comment
4 more comments...

No posts