Whoa….great to read this and to understand your process. From the end result, I worked backwards: saw your new name, then your logo, and immediately thought ‘that’s the only logo that name could have, of course’ so well done with the harmonization of idea/intention/image. 👏🏼👏🏼
Ha, amazing! If I recall you may have been one of the only people to see the water droplet symbolism in the Complice logo before I pointed it out too, or something like that.
When i first saw the logo (and how i naturally tend to think of it now) i thought of a droplet in the ocean, each intention we make is a small droplet that creates a minute ripple of change in our lives, but also it creates the ocean itself - an entire new life, constantly evolving :)
Whoa….great to read this and to understand your process. From the end result, I worked backwards: saw your new name, then your logo, and immediately thought ‘that’s the only logo that name could have, of course’ so well done with the harmonization of idea/intention/image. 👏🏼👏🏼
Ha, amazing! If I recall you may have been one of the only people to see the water droplet symbolism in the Complice logo before I pointed it out too, or something like that.
I was googling specifically to find out the thinking behind the new logo, and I'm super glad for this thorough post. 🥰
Ahh lovely. Glad you looked for it and glad google found it for you 🙂
Anything surprising or satisfying to read about? Did you have guesses before you read it?
When i first saw the logo (and how i naturally tend to think of it now) i thought of a droplet in the ocean, each intention we make is a small droplet that creates a minute ripple of change in our lives, but also it creates the ocean itself - an entire new life, constantly evolving :)
beautiful! yes, exactly